Download PDF by Otto Santa Ana: Brown Tide Rising: Metaphors of Latinos in Contemporary

By Otto Santa Ana

"...awash less than a brown tide...the relentless circulate of waves on a seashore, those human flows are remaking the face of America...." considering 1993, metaphorical language corresponding to this has permeated mainstream media reporting at the usa' transforming into Latino inhabitants. during this groundbreaking booklet, Otto Santa Ana argues that faraway from being mere figures of speech, such metaphors produce and maintain adverse public perceptions of the Latino neighborhood and its position in American society, precluding the view that Latinos are vested with a similar rights and privileges as different citizens.

Applying the insights of cognitive metaphor conception to an intensive average language info set drawn from hundreds and hundreds of articles within the Los Angeles Times and different media, Santa Ana unearths how metaphorical language portrays Latinos as invaders, outsiders, burdens, parasites, illnesses, animals, and weeds. He convincingly demonstrates that 3 anti-Latino referenda handed in California due to such imagery, really the notorious anti-immigrant degree, Proposition 187. Santa Ana illustrates how Proposition 209 organizers broadcast compelling new metaphors approximately racism to cajole an voters that had formerly supported affirmative motion to prohibit it. He additionally indicates how Proposition 227 supporters used antiquated metaphors for studying, institution, and language in charge Latino kid's speech—rather than gross structural inequity—for their faculties' failure to coach them. Santa Ana concludes through calling for the production of rebel metaphors to contest oppressive U.S. public discourse approximately minority communities.

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Brown Tide Rising: Metaphors of Latinos in Contemporary American Public Discourse by Otto Santa Ana

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