Read e-book online Beyond Hofstede: Culture Frameworks for Global Marketing and PDF

By Cheryl Nakata

Hofstede brought a tradition paradigm that has been largely influential in overseas business. However, its relevance in mild of culture's expanding complexity as a result of globalization has been questioned. Alternative tradition frameworks and views are offered by best students in worldwide advertising and management.

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Beyond Hofstede: Culture Frameworks for Global Marketing and Management by Cheryl Nakata

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