By Andrea Phillips
The First How-To method consultant to Transmedia Storytelling
“Phillips’s booklet is a robust device for a person who desires to make a profession for him- or herself in the global of transmedia. via her tips, the reader is ready to comprehend the basics of transmedia and the ability it might have while used with a compelling and powerful story."
—David Gale, government vice chairman, MTV move Media
“Transmedia storytelling is a daring and fascinating new area for creativity and innovation. . . . Andrea Phillips presents a compelling, considerate, and transparent advisor to a subsequent iteration of creators during this medium. She demystifies the method and proves that you simply, too, can push the envelope and join the way forward for storytelling.”
—Michelle Satter, Founding Director, Sundance Institute function movie Program
“An very good and fair-minded primer and survey of the underpinnings and fast-evolving concepts at the back of multiplatform narrative. Andrea Phillips is one in all a small handful of writers in a position to either training and obviously conveying the rules of transmedia storytelling. hugely recommended!”
—Jeff Gomez, CEO, Starlight Runner Entertainment
“A no-nonsense advisor for the fun-filled and unusually impressive global of transmedia storytelling.”
—C. C. Chapman, coauthor of Content ideas and Amazing issues Will Happen
Includes Q&A periods with the world’s top specialists in transmedia storytelling
About the Book:
What is transmedia storytelling and what can it do for you?
It’s the buzzword for a brand new generation—a progressive method for telling tales throughout a number of media systems and formats—and it’s swiftly turning into the go-to process for a wide selection of companies. when you paintings in advertising and marketing, interesting, or ads, transmedia storytelling is a must have device for pulling humans into your world.
Why do you want A Creator’s consultant to Transmedia Storytelling?
If you need to allure, interact, and captivate your viewers, you wish this publication. Written through an award-winning transmedia author and well known video games clothier, this publication indicates you ways to make use of an analogous advertising instruments utilized by heavy-hitters resembling HBO, Disney, Ford, and Sony Pictures—at a fragment of the cost.
You’ll learn the way to:
- Choose definitely the right structures in your story
- make a decision even if to DIY or outsource work
- Find and continue a powerful center creation team
- Make your viewers a personality on your story
- Get the investment you need—and even make a profit
- Forge your individual profitable transmedia career
With those confirmed media-ready ideas, you’ll find out how to generate must-read content material, must-see movies, and must-visit web pages that may in basic terms develop greater as audience reply, give a contribution, and unfold the notice. You’ll create significant buzz with buildings similar to trade fact video games and fictional personality sites—or even “old-fashioned” structures corresponding to electronic mail and speak to calls. The extra you connect with your viewers and the extra you get them keen on the storytelling approach, the extra winning you are going to be.
This isn’t the long run. this can be now. this can be the way you inform your tale, contact your viewers, and take your online game to the subsequent level—through transmedia storytelling.
Read or Download A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms PDF
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Extra info for A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips